Advantages of Competition in Business
The advantages of competition in business leads to innovation, high quality of goods and services, greater variety, and lower prices. A competitive market is a market structure where competition between various companies is at its highest.
Author: Brad Nakase, Attorney
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Business competition is the contest between organizations that provide similar products or services or that target the same consumers. Competition in the market causes businesses to innovate, create new products, and operate an efficient business to keep prices low. Competition also creates opportunities for individuals to enter the marketplace and start new businesses. The great economist Paul Samuelson defined public goods as ones “which all enjoy in common in the sense that each individual’s consumption of such a good leads to no subtractions from any other individual’s consumption of that good.” Competition pushes individuals, firms and markets to make the best use of their resources, and to think outside the box to develop new ways of doing business and winning customers. Companies compete in business to convert and retain customers, increase revenue and gain more market share.
In this article, our California business attorney in Irvine discusses the benefits and advantages of business competition as follows:
How does competition benefit society?
Business competition creates jobs and provides people with a choice of employers and work places. Also, basic economic theory demonstrates that when companies have to compete for customers, it leads to higher quality services and goods, and lower prices. Competition benefits society when firms compete to help consumers obtain or find solutions for their bounded rationality and willpower. Advantages of competition in business is an incentive for companies to fosters innovation, diversity of supply and attractive prices for consumers and businesses alike. Competing businesses benefit society when firms compete to help consumers obtain or find solutions for their bounded rationality and willpower.
Business competition ensures lower prices
Greater competition among sellers results in a lower product market price. Competition in America is about price, selection, and service. it benefits consumers by keeping prices low and the quality and choice of goods and services high. Competitive pricing is the process of selecting strategic price points to best take advantage of a product or service based market relative to competition. Vigorous competition requires businesses to strive to lower their prices and improve the quality of their products and services. Penetration pricing is when you’re competing against competitors to offer the lowest price. Creating perceived value can ease your customers into the higher price than your competition.
Competition in business favors consumers
Competition in America is about excellent service, low price, and wide selection, and service. Business competition benefits consumers by keeping prices low and the quality and choice of goods and services high. Studies have shown that when companies compete, the competitor will enhance their services, improve their products, and promote the markdown of their products. Perfect competition is an ideal market structure where all producers and consumers have complete and symmetric information and no transaction costs.
Competition ensures innovation
Competition is a key driver of innovation. When business compete, it causes companies in competitive settings to innovate to gain market power or driving monopolistic/dominant firms to innovate to defend their market power. When a competing company develop some new innovation it will gain, at least, temporary competitive advantage and so the incentive to develop new products and services is there. Innovating can allow you to outperform your competitors and become the standout firm in your field.
Competing companies leads to higher exports
Exporting can be profitable for businesses. On average, companies that export create more jobs, sales grow, and workers make more money than non-exporting companies. Also, the business competition promotes equitable conditions in the market. Exporting can be profitable for competing businesses of all sizes. Exporting helps competing companies learn how to compete more successfully. The advantages of competition encourage exports and international trade and stimulate domestic economic activity by creating employment, production, and revenues.
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