What Is a Joint Venture?
It is a business agreement between two or multiple parties to pool their resources in order to accomplish a task. The task may be a business activity or a new project. The resources might be time, money, staff, or intellectual property.
Each party agrees to divide up the costs, losses, and profits of the joint venture and create a contract to that division.
A joint venture can take any kind of legal structure, such as an LLC or corporation. While a joint venture is usually temporary in nature, successful joint ventures may continue. Here are the three main reasons behind forming a joint venture:
To Leverage Resources
All parties combine their resources to achieve the joint venture’s outcome. The resources may be technology, expertise, or even distribution processes.
To Save Costs
By combining forces, every party involved in a joint venture can buy materials or services required for production at a lower cost. Instead of Party A negotiating based on 5,000 units and Party B negotiating based on 6,000 units, they are jointly negotiating based on 11,000 units.
To Combine Expertise
Companies from different industries may combine to their expertise. Each of their unique skillsets and backgrounds may lend something to the venture and benefit each company individually.
To Enter a Foreign Market
This is one of the most beneficial reasons to form a joint venture. A foreign company may provide capital, technology, and skillset, while a local company provides a distribution network and brand trust. A joint venture will also legally allow entry to countries that restrict foreign companies from entering their market.