How do you measure employee engagement?
Metrics measuring employee engagement are becoming more significant as remote and complex work environments become the norm. These measurements are essential for determining how motivated and connected employees are. It should go without saying that an engaged employee is more committed, more productive, and makes more thoughtful contributions to the company’s mission.
Another important factor influencing how well your company performs is employee engagement. What KPIs for employee engagement should you monitor, then, in order to develop a driven and engaged workforce?
The degree to which staff members are dedicated to their work, have a strong sense of purpose in their employment, and go above and above in their work is known as employee engagement. Thus, employee engagement indicators either directly or indirectly gauge the level of engagement among your staff.
You can assess the current level of employee engagement at your company, take the necessary steps, and create interventions to raise employee engagement levels across the board based on your data.
Certain things, like the number of miles you exercise each day or the number of glasses of water you consume, are easily quantifiable. Since motivation, contentment, fulfillment, and commitment are all difficult to quantify, evaluating employee engagement is not as simple as it may seem.
After all, engagement is a complicated subject. For instance, it is possible to have a strong job commitment without becoming burned out. It is possible to be content with your work without getting feedback from your manager or colleagues.
There isn’t just one employee engagement metric that can provide you with all the information you require. A decent dashboard would feature a few metrics that assist you in understanding your staff members, guide your actions, and allow for deep dialogues with them. Below, let’s examine a few of those metrics:
1. The rate of voluntary employee turnover
Your voluntary employee turnover rate will reflect the fact that highly engaged workers are less likely to quit on their own volition. One of the biggest expenses for every company is turnover; lesser turnover results in less disturbance, greater output, and better cohesiveness. The less happy a worker is, the more likely they are to leave the company.
Employee retention is likely to be higher when they receive support, have positive working connections, are growing professionally, and find their work challenging. You can use the following formula to find staff turnover:
Voluntary turnover rate: Number of people who leave voluntarily / Total number of people X 100
To learn more about industry standards for a satisfactory turnover rate specific to your sector and position, you can refer to SHRM’s report.
2. Rate of employee retention
Employee retention, which is comparable to turnover rate, examines the workers who remain with your company, indicating their level of involvement. You can use the following formula to find staff retention:
Employee retention rate: total number of workers – total number of workers who left / total number of workers X 100
A high employee retention rate reduces the expense of onboarding new employees. Additionally, it boosts productivity since employees who have worked for a company longer tend to have a deeper understanding of its internal workings. Employee productivity increases as a result, as does accuracy.
Ultimately, maintaining a strong organizational culture and building strong teams with the same group of individuals will be made possible by a high retention rate.
3. Absenteeism
Elevated rates of employee absenteeism may suggest problems with staff engagement. Monitoring the absenteeism rate aids in keeping this under control. Absenteeism at work can be a sign of a variety of issues, including unfavorable working circumstances, inadequate management, ineffective leadership, and a lack of work-life balance.
Absenteeism can have serious consequences. Employee workloads increase as a result of a higher absenteeism rate, which raises stress levels and the job dissatisfaction rate. Apply the following formula to determine the employee absence rate:
Rate of absenteeism: # of absences / # of work days
The laws governing sick leave and absenteeism vary across countries, therefore this must be taken into account when determining absenteeism.
4. Net Promoter Score for Employees (eNPS)
One of the most popular HR measures for gauging employee engagement is the Employee Net Promoter Score (eNPS). Employers frequently use employee engagement surveys to evaluate it.
Asking employees to rate how likely they are to recommend this company as a place to work on a scale of 1 to 10 is how this metric is calculated. Or “How likely are you, given your experience, to suggest our company to a friend or colleague?” You can categorize it into opponents, passives, and promoters based on the answers. For instance:
- Promoters: Staff members who score a 9 or 10, reflecting their level of satisfaction.
- Passives: An employee who has a score of seven or eight is considered neutral and neither happy nor unhappy. They won’t speak poorly of the business, but they also won’t suggest it to a friend.
- Detractors: Workers who provide a rating of less than six, implying that they are dissatisfied.
The formula to determine your eNPS is:
eNPS: Percent of promoters – percent of opponents
5. Satisfaction among employees
Employee engagement and satisfaction are separate concepts, yet they are nevertheless related and can be assessed using the same methods.
When determining employee happiness, external elements like pay, perks, and working conditions are taken into account.
Conversely, employee engagement considers factors including an employee’s intrinsic motivation and whether they share the company’s mission. A straightforward survey with a mix of closed- and open-ended questions is one of the simplest ways to gauge employee happiness. You should ask the following kinds of questions in your survey on employee satisfaction:
- Do you feel appreciated in your position?
- Do you think your work is letting you put your skills to use?
- Are you and your manager getting along well?
- Do you see a path for career advancement inside the company?
- Do you think the company puts your health first?
To help you make sense of the data, organize the questions so that you may examine them under different categories. For this reason, each question needs to have a subject, such as leadership, career development, employee wellbeing, or compensation. During the post-survey analysis, categorizing the questions makes a lot of responses easier to understand.
6. Worker productivity
Again, highly involved employees are more likely to perform well at work, so employee performance metrics are important for understanding employee engagement. Employee performance measurements can be broadly classified into four categories:
Metrics related to work quality, such as the quantity of mistakes made, the net promoter score, or 360-degree reviews.
Work quantity measures include handling time, sales volume, and the number of items produced.
Metrics for work efficiency: striking a balance between qualitative and quantitative measures of employee performance
Organizational performance measures: Human capital and revenue per employee ROI
An examination of employee engagement in relation to work performance would demonstrate the strong correlation between the two. Performance would increase as involvement increased and vice versa.
7. Rating from Glassdoor.com
Employer image is also affected by how engaged employees are with their jobs. That is to say, a lot may be inferred about your work culture from the remarks made by employees on the internet. Prior to undergoing an interview with a company, a prospective employee will probably “Google” them. Glassdoor, which has established itself as a major expert on analyzing workplace contentment and making that information publicly available, is one of the most well-known employer review websites that regularly appears. As a result, emphasizing employee satisfaction has an impact on an organization’s capacity to draw in talent from outside sources in addition to being an internal goal.
Glassdoor uses a 5-point rating system based on employee feedback.
0.00 – 1.50 Workers are rated as “Very Dissatisfied.”
1.51 to 2.51 Workers Feel “Dissatisfied”
2.51–3.50 Workers respond, “Okay.”
3.51–4.00 Workers Report “Satisfied”
4.01 to 5.00 Workers are “Extremely Happy.”
Additionally, Glassdoor employs an algorithm to highlight and give greater weight to recent reviews. This is done in order to provide readers with the most recent business satisfaction score. Also, former workers leave comments about their experiences working there. Low levels of employee satisfaction will be reflected in Glassdoor’s quantitative and qualitative data.
The rating that appears on a business profile is typically the average of all authorized reviews that the business has ever gotten. After an employee submits a review, the rating typically updates after seven business days.
8. Return on Investment for Staff Engagement
Knowing the return on investment (ROI) of strong employee engagement is also important. After all, people with higher levels of engagement produce more and have a higher return on investment. This goes beyond “hearsay.”
For instance, BestBuy was able to pinpoint the importance of its most engaged workers and how it affected operating profitability. BestBuy discovered that a 0.1% increase in employee engagement raises the yearly operational income of that specific shop by more than $100,000. Gallup studies have also shown that companies that put a high priority on employee engagement might see a 20% boost in revenue.
9. Client satisfaction
Low customer satisfaction frequently results from low employee engagement rates, and vice versa. Imagine yourself in any situation where you are interacting with a client or customer service representative, and consider how satisfied you are when the individual you are interacting with is composed, amiable, and goes above and beyond.
According to a report by Aberdeen Research, customer interactions do not occur in a vacuum. They are the outcome of work-related activities. Companies that grasp the significance of employee engagement and oversee it via a structured program in line with their objectives for the client experience get significantly better outcomes.
It goes without saying that this metric must be compared to other measures of employee engagement. Customers are often satisfied, but employees are frequently burned out, so it is essential to find a balance.
10. Gallup and UWES Scales
You can also make use of well-known employee engagement scales. The UWES and GALLUP scales are the two most widely used and approved. Both have undergone extensive testing. Higher scores on both scales correspond to better business results.
In sum
Employees who are engaged are motivated and productive, and they bring out the very best in their companies. Monitoring employee engagement levels with employee engagement metrics will assist you in identifying and resolving problems early on and will increase employee engagement.