Introduction
To cut through the clutter of marketing and efficiently connect with prospects and customers, businesses use bulk SMS texting. SMS, or messaging, is an easy, uncomplicated approach to simultaneously reach thousands of clients with your business’s message.
While there are many organizations offering bulk texting solutions to assist businesses in communicating with their clientele, selecting the best one can be challenging. So, for 2024, we have identified the top providers of bulk texting software.
Based on criteria including customer service, functionality and features, pricing and fees, and simplicity of use, we evaluated bulk texting software. The seven SMS software providers listed below constitute the ones that qualified.
The top 2024 software for mass texting
- ClickSend: Most economical
- Trumpia: Ideal for promotional efforts
- Textedly: Ideal for tiny companies
- The best-automated customer support system is Clickatell.
- SendPulse: Ideal for companies who deal with clients from abroad
- TextMarks: Ideal for sophisticated assistance
- The best for messaging without a contract is BulkSMS.
ClickSend
Editor’s Viewpoint
The leader in commercial communication solutions worldwide is ClickSend. With its tremendous performance, this mass texting service program can deliver 4,800 messages in a minute. Users can upload an external CSV or MS Excel file for large-scale SMS campaigns, change their sender ID, and receive real-time text status tracking. Marketing campaign opt-outs are automatically managed by ClickSend. There are no setup or ongoing costs with ClickSend. It is based on a pay-as-you-go pricing model instead.
While outgoing message prices vary based on the volume of communications an organization sends each month, inbound texts are always free. ClickSend costs 2.5 cents for each online SMS sent or shared over 5,000 times per month. If you send more texts in a month, the charges go down. ClickSend’s commitment to matching competitor prices ensures that you always get the best bargain. This is another fantastic feature of this mass texting service.
Who should make use of it?
ClickSend is a great option for medium-sized to large businesses that wish to improve consumer communication without being tied into a monthly commitment. The hospitality, retail, athletic associations, and e-commerce sectors are among the top sectors that ClickSend benefits.
Pros
- Unlimited contacts/users
- Worldwide reach
- Free assistance is available around the clock
Cons
- Restricted character count
- Exorbitant monthly costs and setup fees for a specialized shortcode
Trumpia
Editor’s Viewpoint
Well-known automated marketing provider Trumpia counts A-list customers like Omni Hotels & Resorts, Chick-fil-A, and Jamba Juice. Because of its extensive automation and targeting options, which include dynamic targeting, drip campaigns, tracking of links, and data collecting, we chose it as the finest solution for marketing campaigns. More complex marketing tools including auto campaigns, real-time targeting, conditioned drip campaigns, and activity tracking are included in its premium plans.
For 1,000 messages, the Lite Plans cost $39 per month, and for 2,000 messages, they cost $63 per month. In addition to limitless contacts & 365 days of service availability with an average support reply time of 9 minutes, the Core Plans range in price from $94 per month for 3,000 text messages, 3,00 mail contacts, and 30,000 mail messages to $2,527 each month for 225,000 text messages, 225,000 mail contacts, and 2.25 million mail messages.
With one automated process, an assigned account manager, campaign guidance, and training on compliance, Trumpia’s Advanced Plans span in price from $159 to $2799 a month and include up to 225,000 text messages, 225,000 mail contacts, and 2.25 million mail messages.
Who should make use of it?
SMBs (small to medium-sized businesses) that wish to use advanced SMS marketing capabilities, like automated processes, smart targeting, & customer data collecting, to grow rapidly.
Pros
- Strong elements for marketing
- Ninety minutes for response
- Features for dynamic targeting
Cons
- Does not provide a price match
- No version to download for free
- Not within the reach of all companies
Textedly
Editor’s viewpoint
A straightforward, user-friendly mass texting service, Textedly provides consumers with a range of plans from which to choose the best fit for their company. The low-cost message advertising campaigns can be launched by small firms without a large marketing budget thanks to the no-frills service. Users may quickly get up and going thanks to the simple web-based design.
12 plans are available on Textedly. The Bronze option is the most reasonably priced plan. Sending 1,000 texts to an infinite number of connections, scheduling massages, and enlarging message lengths are all available to customers for $26 per month. Along with free inbound texts, the plan includes one personalized keyword that individuals can use to verify authorization from text recipients.
As the price of the plan rises, so do the monthly message limit and the amount of customized keywords. With 240,000 texts sent each month and fifty bespoke keywords (if invoiced annually), the most costly package, the Champion, costs $2,800 a month. Unlike other SMS providers, Textedly enables customers to send messages up to 300 characters long.
Who should make use of it?
Small companies that want to send only a few thousand texts a month, and are searching for a straightforward messaging solution. The premium plans become unaffordable beyond the Elite plan, which costs $70 a month for 6,000 texts (if invoiced annually).
Pros
- Easy to use
- Several plans
- Reasonably priced
Cons
- More costly plans are prohibitively pricey.
- No smartphone application
- Does not provide intelligent targeting
Clickatell
Editor’s viewpoint
Because its technology allows worldwide two-way texting, Clickatell is our choice for the top automated customer care provider. Clickatell offers more sophisticated messaging capabilities than merely one-way texting. These features enable interactive communication, tailored chats, and the creation of highly customizable processes.
Clickatell also lets users streamline chat flows for support and customer service. This covers chat transactions like buying a gift card, giving loyalty program details like a birthday discount, and customer care queries like how to send back a product. Companies can build a flexible, customized communication channel by integrating SMS into their website.
Who should make use of it?
Businesses of all kinds value customer involvement, an enhanced experience for consumers, and retention of clients. Travel, real estate, healthcare, and retail sectors would all particularly profit from the ease of client contact.
Pros
- Enables incoming SMS
- Round-the-clock phone assistance
- Smart Messaging
Cons
- Setup costs
- Does not match in price
- No promise of a refund of the money
SendPulse
Editor’s viewpoint
Personalized emails, text messages, and newsletters may all be created and sent by organizations using SendPulse, a mass texting service. Sending SMS campaigns to over 1,000 cellular network operators across 200 countries is possible for users. Users can send messages in any language throughout the world thanks to the software’s ability to handle Unicode characters.
Up to 500 subscriptions & 15,000 emails per month are permitted under SendPulse’s free subscription. For 500 subscribers, the range of paid plans is between $6.40 and $10.75 per month; for as many as seven million users, it ranges from $5,600 to $9,408 per month.
Who should make use of it?
If your company doesn’t require sophisticated marketing, targeting, and analytics capabilities and is looking for a cheap solution to deliver customized bulk texts to consumers and prospective customers, SendPulse is a wonderful choice. It’s ideal for businesses that have global clientele and require multilingual communication as well.
Pros
- Available on a mobile app
- Simple user interface
- The first 10 SMS are free.
Cons
- Does not provide drip campaigns
- Not providing thorough analytics
- No telephone assistance
TextMarks
Editor’s Viewpoint
Millions of people have had access to a powerful mass texting service with TextMarks since 2006. With the assistance of TextMarks, small and medium-sized enterprises are able to expand, boost user engagement, and provide current information to over 10 million people.
A platform called TextMarks was created for companies with significant marketing objectives. For $219 a month, its base subscription offers 10,000 messages, 15 unique keywords, lead capturing, dynamic SMS auto-response, prioritized mail support, advanced database segmentation, and developer API access. With rising prices come higher message counts, more keywords, advanced promotional instruments (like lead-to-Salesforce CRM, personalized opt-in flows, and longer data retention), and additional services (like campaign consulting, compliance advice, advanced API integration assistance, and comprehensive, hands-on onboarding).
Who should make use of it?
For companies looking to create a sophisticated marketing strategy and need further assistance, TextMarks is the ideal choice.
Pros
- Advanced individualized assistance
- Individual plans are offered.
- Simple to apply
Cons
- Setup cost
- No trials for free is available.
- Does not provide the feature of drip campaigns
BulkSMS
Editor’s Viewpoint
In order to help businesses send and get two-way text messages, BulkSMS, an international supplier of SMS gateways, provides a cloud-based SMS system along with a variety of SMS marketing solutions. Pay-as-you-go is how the business is run. Customer bundles allow them to purchase a fixed number of message credits which they can utilize immediately or over time. Neither monthly fees nor credit expiration occur. The quantity of SMS texts included in the package and the nation to which the messages are being delivered determine the price of the credits.
In the US, for instance, users who buy 10,000 points to send about 10,000 messages will be charged $335 for the package, or $0.0335 for each message. Customers of BulkSMS can purchase bundles of 200–50,000 texts at a time.
In addition to providing real-time reciprocal messaging, SMS automation, push alerts for delivery and status updates, extended text message sending capabilities, and customization of sender IDs, BulkSMS also provides all the conventional features of a bulk messaging platform. Advanced marketing and analytical capabilities are not offered by the program, but customers can combine BulkSMS with several other apps that do.
Who should make use of it?
Businesses who are against monthly subscriptions or long-term agreements.
Pros
- There is no monthly charge
- Credits are perpetual.
- Money-back assurance
Cons
- Does not match in price
- No trial period for free is offered.
- The user covers the cost of unsuccessful messages
Methodology
Based on elements crucial to organizations, like pricing and fees, customer service, ease of use, features, and functionality, we evaluate a mass texting service. Also, we considered any additions that would draw in new clients.
- Usability: Platforms that are simple to set up and operate are what we favor for bulk SMS.
- Cost: We wanted to make sure that company owners were getting a good deal. When considering bulk messaging software, price can be a perplexing factor. Several platforms provide a variety of price options. Some have a per-text fee, and others have a monthly membership fee.
- Customer service: When there are any problems with their business tools, business owners want to be able to get assistance right away. We favor businesses that provide the most accessible and trustworthy customer service, just like we would with any other business platform.
- Functionality and features: The main objective of bulk messaging software is to facilitate rapid and simple communication with clients or potential clients. We considered features like inbound SMS, email-to-SMS, WebSMS, and global messaging capabilities to help ease that.
Frequently Asked Questions
- What’s an SMS?
Texting, or sending text messages of a maximum of 160 characters between cell phones, is what is often referred to as SMS. Enterprises, governmental bodies, and media establishments can send several SMS messages simultaneously via bulk SMS.
- How can I market my business with SMS?
Text messaging enables companies to efficiently cultivate client relationships. Order shipment confirmations, reminders for appointments, updates from loyalty programs, and promotions are a few typical instances of this type of communication.
- What distinguishes an MMS from an SMS?
Users of texting services can transmit messages among a number of devices using both SMS & MMS. Whereas SMS can only handle text, MMS can handle multimedia files like pictures and movies.
- What are the SMS messaging limitations?
Text messages can contain no more than 160 characters. This comprises punctuation, symbols, spaces, and letters and numerals.