2025’s Best Platforms to Buy Real Estate Leads

2025’s top platforms for buying real estate leads offer detailed comparisons, pricing insights, and tools to suit your business needs. Expert analysis highlights lead generation strategies tailored to agents and brokers.

By Brad Nakase, Attorney

Email | Call (800) 484-4610

Have a quick question? We answered nearly 2000 FAQs.

Table of Contents

Introduction

2025’s Top Places for Purchasing Real Estate Leads

1. Market Leader: Unique leads for agents working alone

2. Zurple: Cultivating and converting leads

3. Offrs: No contract and unique seller leads

4. Catalyze AI: Property leads that are inherited

5. Zillio: Leads from buyers

6. SmartZip: Focused geo-farming leads

7. Sold.com: Leads from pre-qualified sellers

8. CINC: Complete lead creation and nurturing

Our approach: How we selected the top locations for real estate leads

Introduction

It’s no secret that a robust lead pipeline is essential for the success of any real estate company. Real estate leads can be bought which makes it one of the fastest and least expensive methods by which first-time entrepreneurs, or those who wish to turn around their business, can secure something valuable for them.

The article contains a detailed comparison of many providers, so, the reader will be able to broaden his or her vision of where and how to acquire real estate leads.

2025’s Top Places for Purchasing Real Estate Leads

Below we bring you a summary of our data to assist you in learning how you can acquire real estate leads in a manner that addresses your needs, your business, and your area of coordination.

1. Market Leader: Unique leads for agents working alone

Market Leader is actually one of the first real estate marketing tool-sets. Through PPC campaigns and social networks, the ad specialists within Market Leader create unique real estate leads in-house.

Market Leader’s complete, internet-based real estate lead-generation system includes customer relationship management, marketing automation, and a lead-generating website. As an email service for an agent just getting started with building a list, Market Leader is perfect as it focuses on building leads for future business relationships with clients.

Market Leader’s fully Internet-based real estate lead generation solution incorporates customer relationship management, marketing automation, and a lead generation website.

Pricing

Solo agents: $189 a month plus, as per your area, $15 to $40 for each lead. You will receive the Market Leader application package, which consists of a mobile app, email, SMS, marketing automation, and CRM.
Teams: For pricing, give them a call.

Pros

Exclusivity of leads.
CRM with integrated management of leads.
Marketing services via SMS and email.
Lead capturing forms.
A certain number of leads each month.

Cons

Six-month minimum contract.
Absence of trial period.
Limited data analysis.
Limited features in contrast to competitors.
No integrated dialer.
Minimal personalization.

What we like

Monthly guarantee of exclusive leads is Market Leader’s biggest strength that qualifies it for this list. Month after month the Market Leader creates the leads and sends them directly to the CRM without your intervention. Also, they introduce a price that even a very inexperienced agent can easily pay. Even better, you can even sign up for Market Leader’s social media advertising campaign to generate top-of-the-funnel leads and then set up the automation that keeps them topped up until they are ready.

2. Zurple: Cultivating and converting leads

Have you ever needed an additional hand to manage your leads and email workflow? The helper you have been searching for is Zurple. It is a real estate lead creation and nurturing tool that emphasizes behavioral analytics and individualized communication.

Zurple is applicable to real estate marketers who want to enhance campaign effectiveness for email marketing because it is all about prospect quality, lead prioritization, and auto-feed campaigns but not for most agents due to its costly setup fee and contractual obligations. Current users praise its additional features, such as analytics and engagement, which can result in better lead nurturing and conversion rates.

Pricing

$149 a month plus $10 to $50 per lead plus a $799 setup cost

Pros

A sophisticated behavior-driven application for targeted and customized SMS and email follow-up.
The Hot Behaviors function alerts you whenever leads are prepared for further action.
Extremely qualified leads that are exclusive.
PPC advertisements are executed for you.
Superb analytics.
Simple-to-use platform.

Cons

A high setup charge and an obligatory six-month commitment are necessary.
No trial time.
Inadequate system integrations.
Customer support is solely available via email.

What we like

According to the experts, Zurple’s lead generation and nurturing approach is among the market’s finest. Advertisements are bought by marketers and leads are created and procured from them by the same marketing professionals. A strong behavior-based lead nurturing solution then further cultivates those prospects up until they are ready to act. These leads are somewhat costly if the efficient setup cost is added to it but it’s true that the quality of the leads is so good that the monthly expenses justify the degree of prospects obtained.

3. Offrs: No contract and unique seller leads

A fantastic source of leads if you want to increase the number of listings you have is Offrs. Offrs has spent more than ten years refining its AI-driven predictive analytics platform. Every time a real estate transaction is successful, algorithms get more accurate. Offrs uses hundreds of data sources to help you choose the most potential sellers. Exclusive leads can be bought without a contract.

Pricing

From $399 a month; depending on the zip code, buyer leads are approximately $12, and seller leads are between $13 and $17.

Pros

High degree of precision in seller prediction
No agreement is necessary.
Outstanding customer support
Unique leads
Automated email marketing
Free marketing strategy
AI-led nurturing system

Cons

No trial period
Absence of tools for CRM integration
At lower levels, leads are not exclusive.
Extended duration of nurturing
Lacks instruments for long-term lead nurturing

What we like

RAIA, their newest AI tool, is a chatbot with artificial intelligence that can help you assess and nurture your incoming leads. This way, you can only work with the best prospects who are prepared to sell and have responded to a series of pertinent questions, such as “When are you considering listing your house?” and “What is the anticipated listing price?”

In order to make the discussions with your leads seem genuine and organic, RAIA was educated by certified real estate agents. Like getting your own personal, round-the-clock inside sales associate.

4. Catalyze AI: Property leads that are inherited

An innovative technology known as Catalyze AI employs huge data, real-time info, and prescient analytics to identify and admit inheritance leads eyeing real estate sales. Catalyze AI has a strong ace up its sleeve because of the high quality and accuracy of its lead.

Pricing

30 Real Estate Leads (under $1 million) at $180 a month
30 Real Estate Leads (more than $1 million) at $240 a month

Pros

Simple pricing structure
No commitment or contract is necessary.
Eager seller leads
Simple dashboard

Cons

Limited marketing resources
Needs effective conversion and follow-up abilities.
The extensive 50-mile radius might be too much for one agent to manage.

What we like

Catalyze AI is an attractive option for agents wishing to maximize their listing lead-generating efforts because of its 40% accuracy rate in predicting property sales within a fifty-mile radius. You may increase conversion rates and save time & marketing expenses by using data to drive intelligent lead targeting, which will help you find and target the real estate leads that convert the best. The platform offers unique leads, but in certain regions, its accessibility could be restricted.

5. Zillio: Leads from buyers

Zillow is still the top player in the market for buyers, regardless of your feelings toward them. The most popular real estate search engine is still Zillow. You can reach the millions of interested parties who use Zillow every day by becoming a Premier Agent.

Some of the objectives of the program include relationship and brand creation with buyers as well as connecting leads to customers. Targeted prospects in the selected ZIP codes shall have your display advertisements next to the listings as the Zillow Premier Agent. Lots of people who are searching for a house through Zillow are simultaneously searching for a real estate agent to help them.

Pricing

Cost per lead: A Zillow Premier Agent involves a cost that can range between $20 and $60 for a lead.
The monthly expense in non-metropolitan areas was found to vary between $300 and $500 while in metropolitan areas was more than $1,000.

Pros

When visitors are most likely to become clients, they actively explore Zillow for real estate, generating ready-to-purchase leads.
Numerous resources for agents
Inbuilt CRM
Connects to other platforms with ease
Advertising specifically for your leads

Cons

Non-exclusive leads
The cost of leads is more than that of a lot of other platforms
CRM is quite basic and feature-poor.
Limited customer service
A minimum six-month contract is needed.

What we like

Zillow Premier Agent can be a valuable instrument for real estate agents who seek to expand their Internet presence but the latter must know how to leverage on this. Beyond lead generation, Zillow Premier Agent also remains equipped with an array of tools including a CRM which has a mobile app, the ability to observe insights about your performance, an ROI calculator, and much more.

6. SmartZip: Focused geo-farming leads

Using big data, predictive analytics, and a scoring system, SmartZip forecasts which sellers are most likely to move in the upcoming 18 months. With an accuracy rate of 72%, it combines information from over 25 sources and applies predictive analytics to identify the homeowners who are most likely to move.

Pricing

You can adjust the SmartZip price to suit your spending limit. You can determine how many leads will be best for you, whether you are a growing team or a lone agent, ranging from 350 to over 7,000 every month. In addition to the $0.35 average CPL (cost per lead), there is a $396 startup fee and a $99 monthly platform fee. Print mailers, handwritten notes, and social media advertisements are examples of add-ons. On average, many agents report spending more than $1,000 per month on quality leads.

Pros

Intended to keep agents’ hands off
Focused automated marketing is provided by the SmartTargeting product.
High level of precision in identifying sellers
Plans that can be tailored to your budget
Simple-to-use CRM platform integrated

Cons

Non-exclusive leads
No trial period for free
Lengthy period of nurturing
Contract must be renewed annually.

What we like

A technology called SmartZip was created to help agents generate leads more easily. SmartZip has the ability to improve any agent’s performance in their particular geographic area when paired with its SmartTargeting solution. To get underway you can select as little as 350 leads each month, and as the company grows, you can readily scale.

7. Sold.com: Leads from pre-qualified sellers

Sold.com is a referral lead creation system that pays at closure. Potential sellers are lured in by the promise of a cash offer for their house. A real estate broker is paired with a prospect to assist them with the house-selling process after they submit their details in the registration form.

Agents get access to hot seller leads that they can work with for free upfront. Referrals are only paid for when the agreements are closed.

Pricing

Creating an account on Sold.com is free of charge. You must pay a referral fee, which is calculated as a proportion of your total commission, once you accept a reference from Sold.com.

Pros

Pay only for leads that result in a closed deal.
Absence of contract
Simple to register
Motivated buyer and seller leads

Cons

The referral fees that agents will pay are not transparent.
The most effective leads can only be obtained by being a producing agent.
Inadequate client service
Extended period of nurturing

What we like

Since Sold.com is a pay-at-closure lead generation company for the real estate industry, agents may utilize each of the leads, work with them for as long as it takes, and not bother about paying for them until they are ready to close. Sold.com is the easiest way for agents to find deals at a reasonable price.

8. CINC: Complete lead creation and nurturing

CINC is a service ideal for getting true real estate leads where it concentrates on generating hyperlocal leads. If you are planning to buy real estate leads within your preferred locality to become the most sought-after agent then CINC may help you in achieving the goal.

CINC offers everything that Zurple & Market Leader offers to agents, such as client leads for buyers and sellers, powerful CRM, best-in-class IDX websites, and auto follow-up. CINC’s unique selling proposition places the agents center-stage with full control of the hyperlocal market with the use of social media marketing, PPC ads, and other content.

Pricing

CINC leads are part of the pricing, unlike other platforms. Thus there are never any surprises and you are constantly aware of how much you are spending every month.

Individual agents: beginning at $899 a month
Teams: $1299 a month to start

Pros

One-stop shop featuring IDX websites
Account manager for dedicated ads
AI chatbot Alex engages new leads right away.
Integrated lead generation
Unique leads
Lead nurturing that is automated

Cons

Costly—a significant outlay of funds for relatively new agents
The cost of a chatbot is extra.
High learning curve

What we like

CINC sets itself apart as a potent one-stop website, lead-generating, and nurturing platform that provides agents with excellent, hyperlocal leads. Because of the widespread marketing campaign and content offered on the CINC website, agents who register for their assigned geographic field area appear to be local experts right away.

Our approach: How we selected the top locations for real estate leads

In order to identify the best real estate lead buying sources for agents and brokers, we analyzed dozens of platforms, comparing their advantages and disadvantages as well as quantitative and qualitative information such as cost, unique features, usability, ROI, customer service, and reviews.

Instead of you having to search the web, we did it for you by examining a large sample of evaluations from online discussion boards, social media, and the BBB (Better Business Bureau). Our objective is to provide you with the best source for purchasing real estate leads, regardless of the kind of leads you’re seeking.

Have a quick question? We answered nearly 2000 FAQs.

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2025’s Best Platforms to Buy Real Estate Leads

Introduction

2025’s Top Places for Purchasing Real Estate Leads

1. Market Leader: Unique leads for agents working alone

2. Zurple: Cultivating and converting leads

3. Offrs: No contract and unique seller leads

4. Catalyze AI: Property leads that are inherited

5. Zillio: Leads from buyers

6. SmartZip: Focused geo-farming leads

7. Sold.com: Leads from pre-qualified sellers

8. CINC: Complete lead creation and nurturing

Our approach: How we selected the top locations for real estate leads

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