Employee Testimonials: Understanding their impact and how to use them

Discover the power of employee testimonials in recruitment, featuring thirteen compelling examples that illustrate their effectiveness. See how testimonials can influence potential candidates and enhance your hiring strategy.

By Brad Nakase, Attorney

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Have a quick question? We answered nearly 2000 FAQs.

Table of Contents

1. What are employee testimonials?

2. Why do employee testimonials matter?

3. 13 outstanding examples of employee testimonials

4. Questions to pose for employee testimonials

5. Important lessons learned

What are employee testimonials?

Job seekers get an inside look at the operations through employee testimonials. Therefore, they may be crucial in persuading applicants that your company is where they wish to work.

This post includes thirteen examples of effective employee testimonials and explains why they work so well. Hopefully, they’ll motivate you to write engaging, new material for your business’s career sites and social media profiles.

An employee testimonial is content that expresses the views and opinions of your staff members regarding their experiences working for your company.

Employees frequently share their favorite aspects of their jobs or companies, describe a normal day in their lives, and discuss how their employment has helped them grow personally and professionally. They might also argue for or against other people wanting to work there.

Employers may share employee testimonials in a variety of ways:

Videos
Pictures and statements
Interviews via text or podcast
Posts on blogs or articles
Posts on social media
Takeovers on social media profiles

Prospects looking to work for your company will probably look up employee endorsements. What are the opinions of those whom your company now employs? These applicants want to know what it’s truly like to work at your organization, not just what jobs are available.

When executed flawlessly, an employee testimonial can be pivotal in persuading potential applicants to join your company by explaining why they will thrive there.

Why do employee testimonials matter?

Let’s examine a few of the factors that make employee testimonials important:

They offer prospective employees a genuine behind-the-scenes peek: Testimonials from employees offer genuine insights into the corporate culture, workplace, and worker satisfaction, which may persuade potential prospects to apply.

Employee recommendations provide candidates with a reliable recommendation: Word-of-mouth promotion works best for your product or service. Prospective workers are more likely to believe personal testimonies from future coworkers than corporate propaganda or advertisements.

They enhance your recruitment efforts: Testimonials can draw applicants who strongly identify with the company’s values and work culture by offering a realistic picture of working there. This raises the caliber of applications and makes hiring people who will most likely be long-term business employees easier.

Requesting testimonials from staff members increases engagement: Employees may feel heard and appreciated if you ask them to talk about their experiences. Employee engagement and loyalty can increase when workers perceive that their employer is proud of their accomplishments and experiences.

They offer perceptions for ongoing development. Insights from testimonials about what workers appreciate most about their jobs can also assist management in pinpointing areas for development and areas of strength.

13 outstanding examples of employee testimonials

Here is a collection of some of the greatest employee testimonial samples we could find in various forms and sectors. There is no set order in which we have placed them. They’re all excellent in their own unique ways. Take inspiration from these to write employee testimonials to help your company stand out in the recruitment market.

SelectBlinds

Format: Video on TikTok

An internet company called SelectBlinds specializes in customized blinds, shades, curtains, and shutters. They provide a series of employee testimonials on their TikTok page where they go behind the scenes to share firsthand information about what it’s like to work at SelectBlinds.

What makes this example so great

The series title, “Keeping it Light,” aptly follows a behind-the-scenes joke from the employee being interviewed at the film’s beginning.

In the initial few seconds of the film, viewers are given all the details they require about the employee, including her name, role, length of employment, etc.

The questions are simple (why someone should want to work here, what motivates you, and what guidance you would give your younger self), but the responses are real and almost poignant.

Overall, this employee testimonial accomplishes exactly what it sets out to do: provide readers with a lighthearted inside look at what it’s like to work at SelectBlinds.

Electronic Arts (EA)

Format: Video on YouTube

One of the top publishers of games for consoles, PCs, and mobile devices is the well-known Electronic Arts.

What makes this example so great

In this video, members of the EA team provide insightful commentary and career guidance for aspiring and current workers.

Every participant offers their own viewpoint and personal guidance on the competencies required for success inside the organization. As a result, prospective employees have an interesting and accurate image of what working for EA will entail.

Nike

Format: Staff journeys and montage videos

What makes this example so great

Nike has accomplished its goal. The business produced a brief, motivational montage film featuring Nike personnel and memorable events, accompanied by a heartfelt soundtrack. It is reminiscent of the potent advertisements for its products that it produces year after year.

In the film, several staff members discuss their reasons for joining the organization and how they felt called to it. This is paired with motivational quotes and behind-the-scenes photos of Nike to entice candidates to join their cause. Its perfect alignment with Nike’s core values is what makes it successful:

Creativity
Reaching your full potential
Believing that the world can grow through athletics

After seeing the film, you’re compelled to join their culture, which indicates a good employee testimonial.

TIDE Services

Format: Written interview combined with a LinkedIn post

The three primary markets that drive TIDE’s brands and business operations are property conveyancing, home insurance, and web-hosted utility information solutions.

What makes this example so great

TIDE is among the few organizations that frequently post employee endorsements on LinkedIn, the largest professional social networking platform.

They mix a longer, written interview posted on LinkedIn with a straightforward, well-designed post featuring an image of the employee and a quote.

The interview provides information about the employee’s daily routine and their favorite aspects of working at TIDE, among other things. Using LinkedIn for employee testimonials, like TIDE, is shrewd and sensible (a post and an article).

Tip for HR: When you ask staff members for testimonials, don’t forget to find out what format works best for them. Some might want to write a blog post or upload a brief video on social media, while others may want to record a video with their phone.

Tecta America

Format: Video on TikTok

Tecta America is the top commercial roofing business in the United States.

What makes this example so great

The video from Tecta America has split screens. In the upper part, viewers join the employee on an average workday. The highlighted employee’s photo appears in the lower half.

The fact that the employee describes his typical workday in his own words gives the testimonial a pleasant, grounded quality.

Figma

Format: Video on YouTube

Figma is a collaborative design tool that allows you to create, share, and test designs for web pages, mobile applications, and other digital products.

What makes this example so great

This film, created in 2020 when everyone at Figma was working remotely like so many others, represents what it’s like to work in a 100% remote organization.

Visitors are being taken on a virtual journey throughout the globe. They will see various faces and hear from individuals in different positions about their time working at Figma. You truly get the impression that you’ve joined one of the group’s calls and are a team member.

P&G, or Procter & Gamble

Format: Blog piece

Procter & Gamble (P&G) produces and markets fast-moving consumer goods.

What makes this example so great

The range of employee testimonies offered by staff members who work in numerous nations, such as the United States, Brazil, Italy, and Canada, attests to P&G’s global reach. This demonstrates to prospects that they can move or travel if they choose, which will likely help P&G draw in the kind of individuals it wants.

Engaging testimonies known as “P&G + Me’ Stories” demonstrate the company’s commitment to creating an atmosphere where professional development, inclusivity, and personal development are valued highly. You leave knowing a lot about the possibilities open to you and what you can anticipate from P&G.

Tip for HR: Don’t make things too complicated. Workers only need to use their phones to make a one-minute video testimonial, which they may then send to HR to be published online. To get (most) people started, a few useful pointers on using a smartphone to record videos are sufficient.

ALDI

Format: The company’s careers page has brief videos.

German multinational family-run ALDI is a network of inexpensive supermarkets.

What makes this example so great

In each testimonial, ALDI prospects a range of workers in various roles and answers frequently asked questions from potential applicants, like “How has ALDI guided your growth within the company?” or “As a former ALDI intern, what suggestions would you give aspiring or future interns?” This provides viewers with an accurate image of the many roles that ALDI offers, the opportunities for advancement, and the company’s dedication to the welfare of its workers.

Premier Packaging

Format: Video on TikTok

Premier is a one-stop shop for packaging, serving as a distributor and producer.

What makes this example so great

In a single, little video, Premier has compiled multiple mini-employee testimonials. This is effective because it allows viewers to “meet” and learn about different personnel at Premier and get a glimpse of their actual jobs.

Capgemini

Format: A mix of text interviews and brief videos.

Capgemini leads the way in technology services, consulting, and digital transformation.

What makes this example so great

Many employee endorsements from staff members across the company are on Capgemini’s careers page. These are offered as quick films and snippets of important texts with questions and answers.

This format combo works well together. Candidates can choose to stay and view the videos if they have more time, or they can choose to skim the text. Since they were asked targeted inquiries, the employees could discuss incidents and experiences from their past employment history with the company. This gives prospective employees a good idea of what it could be like to work here.

Furthermore, a variety of employee testimonies are presented, all of which are consistent with Capgemini’s commitment to diversity and inclusion.

Tip for HR: Authenticity is key when it comes to employee testimonials. Genuine views, genuine people, and genuine pictures. The best medium for capturing this authenticity is video.

Odetta

Format: Post on Instagram

Odetta is a technology-driven business process outsourcing company that focuses on difficult-to-automate jobs and serves startups. The company links underemployed but highly educated women with software businesses so they can work in teams and complete workflows in a fully controlled capacity.

What makes this example so great

Odetta has chosen to post a little slide show on Instagram that serves as an employee testimonial:

The first picture grabs people’s attention right away. It makes it obvious what comes next.

“This is what this worker finds special about the Odetta workplace,” reads the second slide.

The final three slides feature something that this employee thinks is special, along with a brief statement from her.

The idea is straightforward but creative and effective.

Ultradent Products, Inc.

Format: Video on YouTube

Ultradent is a global leader in developing advanced dental instruments, materials, and technology.

What makes this example so great

Only one question was asked to different employees at Ultradent: “What keeps you coming to work?” They made a testimonial film using the responses they received.

This employee testimonial’s simplicity is what makes it so lovely. Answers to a single question vary widely, but some responses are repeated twice or more. The product is a compelling, accurate depiction of the motivations behind the age and background diversity of the Ultradent workforce.

Cisco

Article format: Blog post

With its main office in San Jose, California, Cisco is a multinational American company specializing in digital communications technologies.

What makes this example so great

Cisco is unique in its approach. A female employee of the corporation tells her story of becoming a mother and how Cisco’s reproductive perks influenced her decision to work for them.

This testimonial recounts a personal tale and presents a whole different viewpoint on an employee’s values within a firm. This sets it apart from the other employee testimonial samples we’ve seen.

Questions to pose for employee testimonials

Frequently discussed subjects in employee testimonials are the employees’ path inside the company, the reasons behind their hiring decision, their favorite perks, chances for professional advancement, and their personal history.

Here is an example of a question you may use to get interesting content out of employee testimonials:

Describe yourself, including your name, role, and length of employment here.
Why do you keep coming to work?
Which term best describes you to your team?
What prior employment experience do you have?
What advice would you provide to your younger self?
What made you take the job?
What is the largest risk you have ever taken professionally?
What motivates you?

Important lessons learned

Employee testimonials greatly influence a candidate’s choice to work for your company. Allowing employees to express their ideas and perspectives honestly is crucial when developing employee testimonials, as demonstrated by the examples provided in this article.

Have a quick question? We answered nearly 2000 FAQs.

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Employee Testimonials: Understanding their impact and how to use them

What are employee testimonials?

Why do employee testimonials matter?

13 outstanding examples of employee testimonials

Questions to pose for employee testimonials

Important lessons learned

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